Senior Community Manager job at Salford, Lancashire Full Time

We are looking for someone to own and build our community and creator ecosystem, not just manage social engagement.

This role is responsible for turning customers and creators into an active network that consistently drives content, advocacy, and repeat engagement.

You will have full ownership of how community operates within the business.

What You Will Own:

1. Community Function

• Own all inbound and outbound community interaction across platforms
• Set the standard for how the brand engages — tone, speed, and quality
• Build a community that actively participates, not just consumes

2. Creator & Ambassador Ecosystem (Core Focus)

• Build and manage a structured creator network (not ad hoc gifting)
• Identify, recruit, and develop creators into consistent contributors
• Maintain ongoing relationships and improve creator output over time
• Track performance and identify top contributors

3. UGC System

• Build a repeatable system for sourcing and using user-generated content
• Ensure a consistent flow of usable content into the social team
• Move beyond reposting — create structure and predictability

4. Community-Led Campaigns

• Plan and execute initiatives that drive participation (not just reach)
• Support launches with community-first thinking
• Create formats that encourage ongoing engagement

5. Customer Insight

• Identify patterns in feedback, objections, and sentiment
• Feed insights into marketing and product teams
• Act as the internal voice of the customer

Requirements (Non-Negotiable)

• You have personally managed or built a creator / ambassador / influencer network
• You have worked in a consumer brand (preferably ecom)
• You have been responsible for engagement or community growth, not just posting content
• You understand how to turn creators and customers into repeat contributors
• You are comfortable owning both strategy and execution

This Role Is Not For

• Pure social media managers focused on scheduling and posting
• Candidates without hands-on experience working with creators
• Agency-only profiles with no ownership of community outcomes
• Anyone looking for a purely executional role

What Success Looks Like

• A structured, active creator network producing consistent content
• High-quality engagement (not just volume) across platforms
• Reliable flow of UGC supporting marketing output
• Clear improvement in community participation and retention