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Sales & Marketing
CRM Manager job at Darwen, Lancashire Full Time
Full job description
The Role
We’re partnering with a fast-growing group undergoing a major CRM and data transformation, and they’re looking for a hands-on CRM Manager to play a key role in shaping how they engage with customers across their network.
This is a unique opportunity to join at a pivotal point – with a new data warehouse in place and Bloomreach being rolled out, you’ll have the platform, backing, and scope to build a more sophisticated, data-driven CRM function from the ground up.
You’ll lead a small team while remaining hands-on, owning the development and execution of lifecycle programmes that directly impact customer experience, retention, and revenue.
What you’ll be doing
- Own and deliver the end-to-end CRM programme, from strategy through to execution
- Lead and develop a team of 2 CRM Executives (growing to 3-4)
- Design and optimise customer lifecycle journeys, including:
- Onboarding and first purchase
- Patient recall and retention
- Repeat purchase and product journeys
- Build and scale multi-channel CRM campaigns across:
- SMS
- Direct Mail
- (Future channels such as WhatsApp)
- Play a key role in improving marketing automation maturity using Bloomreach
- Use customer data and insights to optimise performance and drive commercial outcomes
- Work closely with internal stakeholders during an ongoing CRM transformation
What we’re looking for
- Proven experience in a CRM Manager or CRM Lead role
- Experience managing and developing small CRM teams (2-3+ reports)
- Strong hands-on experience building and delivering CRM campaigns and journeys
- Experience across multiple channels (not just email – SMS essential, DM a bonus)
- Background in lifecycle CRM, not just one-off campaigns
- Experience using modern CRM / marketing automation platforms (e.g. Bloomreach, Salesforce, HubSpot, Braze etc.)
- Strong understanding of customer data, segmentation, and campaign performance optimisation
- Comfortable working in a transformation or scaling environment
Why join?
- Join at a key moment and shape the future of CRM for a large, evolving business
- Work with modern tooling and a newly implemented data infrastructure
- Have a direct impact on customer experience, retention, and revenue growth
- Genuine opportunity to build, improve, and scale CRM capability
- A role that combines leadership and hands-on ownership
Process
- Initial intro chat
- Task-based interview and presentation
If you’re looking for a role where you can build, lead, and make a tangible impact, this is a great opportunity to step into a high-visibility CRM position during a major transformation journey.