Mandarin speaking Paid Media Manager – Reading job at Reading, Berkshire Full Time

Ref: 23411

Job Title: Mandarin speaking Paid Media Manager – Reading

The Skills You’ll Need: Mandarin, Google Ads, Bing Ads, emerging AI Ads, B2C eCommerce

Your New Salary: up to £45k, depending on experience

Office based

Perm

Start: ASAP

Mandarin speaking Paid Media Manager – Reading – What You’ll be Doing:

Paid Media Strategy & Management

• Own and manage paid media strategy across Google Ads and other relevant platforms (Bing Ads and emerging AI Ads) to drive traffic, conversions, and revenue growth for the D2C website.
• Plan, optimise, and scale campaigns across Search, Shopping, Performance Max, Demand Gen, and remarketing campaigns.
• Work closely with external paid media agencies to develop strategy, oversee campaign execution, ensure best practice implementation, and drive continuous performance improvement.
• Continuously test audiences, creatives, bidding strategies, landing pages, and campaign structures to improve efficiency and maximise ROAS.
• Manage and allocate paid media budgets effectively to achieve commercial targets and growth objectives.
• Monitor industry trends, platform updates, competitor activity, and developments in AI advertising to identify new opportunities and maintain a competitive advantage.

Cross-Channel Collaboration

• Collaborate closely with SEO and Content to align paid and organic strategies, keyword insights, seasonal campaigns, and landing page optimisation.
• Work alongside Paid Social to support integrated campaign planning, audience targeting, messaging alignment, and overall acquisition strategy.
• Share paid search insights, audience trends, and performance data to support wider content and search marketing initiatives.
• Support an integrated, multi-channel acquisition strategy that improves overall digital marketing efficiency and customer growth.

Reporting & Performance Analysis

• Track, analyse, and report regularly on campaign performance, providing actionable insights and recommendations to stakeholders.
• Use data and analytics to identify growth opportunities, optimise channel mix, and improve campaign effectiveness.
• Monitor key KPIs including revenue, ROAS, CPA, conversion rate and customer acquisition performance.

Mandarin speaking Paid Media Manager – Reading- The Skills You’ll Need to Succeed:

• Solid experience directly managing Google Ads campaigns, either in-house or agency-side, ideally within B2C eCommerce.
• Strong hands-on experience with Google Ads, including Search, Shopping, Performance Max and Demand Gen campaigns.
• Experience managing and collaborating with external agencies to deliver performance against commercial targets.
• Good understanding of paid social platforms such as Meta Ads and how paid search and paid social work together within a wider acquisition strategy.
• Good understanding of SEO and how paid and organic search strategies work together.
• Strong analytical and problem-solving skills with a commercial mindset.
• Excellent stakeholder management, communication, and organisational skills.
• Proactive, collaborative, and comfortable working in a fast-paced, performance-driven environment.
• Interest in AI/LLM marketing and emerging digital advertising trends is highly desirable.

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